The bigger idea

Any founder could do this. That's the plan.

This auction is iteration 1. The surprise of running it is that any founder could do the same thing — list their own device's ad spots, set a floor, and let brands bid. So next up, Brand the Device becomes a marketplace where anyone lists their machine's spots and sponsors buy them directly. Set your device and your prices in minutes; payments and refunds handled.

Mac or PC, laptop or desktop — any device with a surface a brand would want on it. If you're a creator or a founder with a machine people look at, you could list it here.

It's coming soon, after this first auction proves the numbers. Join the waitlist and you'll be in on day one — with this auction's full P&L as the public case study.

Join the list — we'll notify you when the marketplace launches.